The 1950s, the iconic car races of that glorious era and its exclusive jet set locations. The new Ferrari Store fall-winter collection 2010/2011 has taken its inspiration from the elegance of those years, those places and the great races that built the Ferrari legend in Italy and across the globe, and turned it into a range of contemporary apparel.

The Ferrari Store’s men’s, women’s and children’s clothing collections epitomise superb Italian craftsmanship, top quality materials (such as leather and cashmere) and the passion that has always been a signature of the world of Ferrari. Print, embroidery and sophisticated treatments are used to bring alive the emotions and adventures of the car races of the 1950s.

The iconic pieces in this new collection are our goatskin jackets, which are distressed to make them buttery soft and give them a “lived-in” look. Our outerwear, which includes down and padded nylon jackets, features matelasse quilting and vertical stitching inspired by the interior trim of the 1950s cars.

Competitions of the likes of the Mille Miglia and the Coppa d’Oro delle Dolomiti, and the mountains and landscapes seen in Cortina d’Ampezzo and St Moritz feature in the t-shirts which also take their inspiration from the world of vintage winter sports attire. The collection includes, for instance, vertically ribbed wool and cashmere sweaters with two-tone edging inspired by traditional motifs. There are also traditional winter-style red and white sweaters with contrasting embroidery. The collection’s T-shirts, sweatshirts and polo shirts, on the other hand, sport classic 1950s Ferrari prints and use the most famous of the Dolomite and Alpine passes as a background.

The predominant colours are our iconic red, white and navy as well as natural winter colours, such as browns, greens and greys.

Last but very far from least, the Ferrari Store fall-winter 2010/2011 collection is topped off by a range of slightly more formal attire: women’s t-shirts with the Ferrari logo in crystal, men’s cotton shirts with tab collars, or our classic piquet cotton polo shirts with a contrasting embroidered Prancing Horse.

Ferrari symbolises technology, authenticity, passion and attention to detail. The Ferrari Store apparel collections brilliantly reflect this excellence and are aimed at discerning individuals that demand quality products and appreciate sophisticated detailing combined with elegance.

1-3/2 Bolshaya Vasilkovskaya st., Kiev (opposite The Bessarabian Market),

tel. 044 200 90 00, info@amoterra.com.ua