NEW SS 2012 COLLECTION: THE ELEGANCE OF THE FERRARI MYTH

08 March 2012

In the Spring – Summer 2012, Ferrari Store goes on with reviving the passion for the myth of the Prancing Horse through a collection inspired by the company heritage and above all by the Sixties and the dream of the Ferrari 250, one of the best known cars ever still today.

 

A new collection for menswear, womenswear and kids modelled on the brand heritage and contemporarily interpreting the values of handicraft, made in Italy and quality which have always been characterizing the Ferrari world. Each detail has been carefully designed reproducing some of the typical characteristics of the cars, thus enriching the collections with new emotional meanings.

 

Indeed, the jackets are featured by press studs bearing the front grille, or by the lining with the stitching and classical shape of the Ferrari 250 seats. The Ferrari Store proposals for jackets for the next season include trench-coats in Shape Memory material, which permanently shapes according to the body for a perfect wearability, as well as jackets in perforated leather and windbreakers. They all have an inner key pocket designed for enthusiastic drivers and made exclusive by the applied Prancing Horse logo.

 

Shirts are made in light cotton muslin or linen; the classical polo shirts are featured by a special vintage treatment and new details and trims, such as the matching colour ruches for women and the Italian flag colours in the slits for men.

Sweaters and tricot in cotton piqué match jeans, shorts and linen bermudas, or trousers with front map pockets like those of the drivers in the Sixties for keeping road maps always at hand.

 

Details are extremely accurate here, too: prints are refined and inspired by époque atmosphere like the Nassau car race; the belt recalls the same belt used in cars, like in women's shorts; the leading colours such as blue, white and Ferrari red are combined with a new shade range including pink, green or pearl grey, for a spring allure.

 

Ferrari stands for technology, authenticity, passion and care for details. The Ferrari Store clothing collections reflect this excellence and are dedicated to those always looking for top quality products and appreciating detail refinement combined with elegance.

 

1-3/2 Bolshaya Vasilkovskaya st., Kiev (opposite The Bessarabian Market),

tel. 044 200 90 00, info@amoterra.com.ua


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