Passions pursue us in our everyday lives. Sometimes they are combined with a fascination and quest for exclusive, original details; at other times with an eye for outstanding quality and creativity; however, they always exert an attraction over us and stir new emotions, a meeting of moulded desires and objects of desire.

Therefore, for the next autumn-winter season, Ferrari Store lets us rekindle our passion for the legendary Prancing Horse through a line of garments that draws inspiration from the 1950s and the much-coveted GT California, the iconic car of the era.

This unique collection references the world of automobiles, digging deep in the Ferrari archives, and recounts the company history, but with a new twist: not only are all the garments Made in Italy, combine style, technology and luxury, but they also faithfully reproduce the distinctive traits of the cars.

Every detail is studied meticulously in order to enrich the collection on an emotional level.

Thus coats and jackets are characterised by press studs that depict the radiator grille of the Ferrari Gt California, as do the elbow patches on the new peanut coloured sheepskin coats. The ties on the collars of these garments are the same as those used in the past to secure the bonnet of the famous car, and are repurposed with the same characteristics in terms of size, materials and colour.

Even the lining of the jackets harks back to the quilting and classic shape of the seats in the old GT, a unique, inimitable corporate heritage, a distinctive feature that only Ferrari could conjure up.

The new down jackets, meanwhile, both sleeveless and long sleeved, are made using a metalized fabric comprising 7% steel fibre, a material that more than any other defines the very essence of the brand. This new Memory material adapts to the shape of the body and retains its shape, ensuring a perfect fit.

Moreover, every jacket features an inside key pocket, designed for true driving enthusiasts, and is characterised by a plate affixed to the rear collar which faithfully reproduces that found under the bonnet of the GT California bearing the car's chassis number.

The same detail also appears on the trousers, with the signature model featuring a front map pocket, faithfully inspired by 1950s drivers' necessity to carry road maps.

Shirts are made of cotton, and have been specially produced for Ferrari Store by the finest English shirt makers. Men's models have button-down, Kent or cutaway collars with a succession of checked designs, Prince of Wales checks and plain versions.

Women's blouses, meanwhile, are enhanced with exquisite mother-of-pearl buttons and are paired with cardigans featuring double cuffs, V-neck pullovers with tone-on-tone detailing and skinny jeans or ankle-length trousers.

Last but not least, sweaters are made of 100% cashmere and feature the shape of the vintage Ferrari steering wheel on the inside.

Thus, Ferrari Store presents a collection with a sophisticated yet edgy mood for the next season, perfectly in keeping with the style and nature of the brand. The line reflects next season's must-have soft hues, such as beige, brown, grey, white and blue and is truly unique thanks to references to bygone days, reworked in a modern vein for loyal enthusiasts.